On Saturday, hitList reported that
Kkusum was left out of the invitations for Sony’s 10th
The card, which celebrated shows like Fame Gurukul, Hum Do Hain
Naa, Kaisa Yeh Pyar Hai, Jassi Jaissi Koi Nahin, Yeh Meri Life
Hai, Indian Idol, CID and Ye Meri Life Hai, did not include
Balaji’s four-year-old prime- time show, Kkusum, in the 10
reasons to celebrate.
Apart from this, Kkusum is now being relegated to the 7.30 pm
slot from today.
Sony’s 10th anniversary bash was held on
October 22 at Grand Hyatt, Vakola, but Ekta and her mother
Shobha Kapoor were conspicuous by their absence.
A source from Balaji admitted, “Ekta is very upset about
Kkusum being kept out of the Sony anniversary celebrations.
She has given Sony some great, successful serials like Ghar Ek
Mandir and Kkusum, and she feels slighted. They included serials
like Hum Do Hain Na (off air now) and Yeh Meri Life Hai…. She
and Shobhaji stayed away from the bash; the office and Ekta’s
technical team also didn’t attend.”
However Ekta’s serial, Kaisa Yeh Pyar Hain, was included in
the invite. The Kaisa Yeh Pyar Hai cast was performing, so they
attended the party.
We hear Sony tried to make amends when they realised Ekta was
“Yes they did. The next day, after the invites were
dispatched, Sony sent a cake and flowers to the Balaji office.
Senior officials also called and explained that the omission was
a mistake, but by then, it was too late.”
But, maybe it wasn’t a boycott, and Ekta was just too busy to
attend? “No way! She always makes it a point to attend the
parties hosted by channels that air her shows. She has attended
all Sony parties in the past.”
When contacted, Ekta preferred a “No comments” reply.
Despite numerous attempts to contact him, Tarun Katiyal of Sony